About Us

Handlooms constitute a timeless facet of the rich cultural heritage of India. Handloom is unparalleled in its flexibility, versatility, experimentation and encouraging innovation. They form a precious part of the generational legacy and exemplify the richness and diversity of our Indian culture. Weavers with their skill-full blending of myths, faiths, symbols and imagery provide the fabric with an appealing dynamism. Along with the artistry of weavers, the Indian handloom industry demonstrates the richness and diversity of Indian culture. With over 4.3 million people directly and indirectly involved in the production of handloom industry is the second-largest employment provider for the rural population in India after agriculture.

We are a homegrown online brand started in 2021 with a vision to create new designs and explore the possibilities with our handloom legacy showcasing innovative fashion-line for Men & Women from all age groups and be a style statement with the proud heritage of Indian culture.

Our Vision:

To bring a larger community together who love and encourage the ethos of handlooms, who believe that the creations are only possible when many join hands together to make it happen. Button Unbutton is a brand which believes in sharing and caring for the audience who wants to embrace it and for the artisans who create it … we through our humble effort want to bridge this beautiful path to create a magical process.

Our Essence:

The brand has the aesthetics blend with the modern approach to create which stands out as a personal touch, it gives you the essence of your very own signature and reflects your own persona.